Want a softbox and an umbrella all in one package. Looking to shape your light a little, instead of throwing a "Light Bomb"? Photoflex has the modifier for you! Simply pull the cap off 2 or 4 of the ribs with the velcro straps by them and pull back the material to shape you umbrella like a light box. You might even unleash the DIY'er in you and stretch some ripstop nylon across it to make an actual lightbox... all for under $27. There's also a 30" size for $23. Can't wait to do a comparison shoot with this guy, a Phottix Easy Up and a Softbox using the same light.